What is the difference between hollister and gilly hicks

While its Pink line, which is geared toward a teenage demographic, has continued to grow, total sales for the company have continued to decline.

According to a recent YPulse survey, 49 percent of respondents ages said they were most compelled by advertising that supports a cause they believe in, as opposed to 21 percent who said sex appeal. Instead of being a scrappy online startup testing out physical retail, the year-old retailer is aligning itself with a burgeoning slate of DTC companies as a way to give itself a new kind of brand cachet. For both Macerich and Hollister, new programming is integral to staying culturally relevant.

Macerich, on the other hand, is trying to stay nimble as malls evolve. Traditional retailers have seen flagging sales and increased store closures, as Glossy recently reported , and real estate companies in turn have had to figure out ways to reinvent their spaces for the next wave of retail businesses. According to Melissa Gonzalez, chief pop-up architect of the consultancy the Lionesque Group, these new Hollister pop-ups are a smart way to approach the brand relaunch.

Small pop-up spaces provide the opportunity to do new sorts of branding and programming. The relaunch hopes to help reinvigorate business, which has been soft of late. As big retailers attempt to change course with the shifting tides, expect to see more examples like this Gilly Hicks reboot. The nice thing for Gilly is that we have product categories that are not at Hollister. There are stores see full list below globally for Hollister, and Gilly Hicks is a part of all of those.

Normally, we have these side-by-side locations. So, when you look at those side-by-side Gilly stores they do feel like their own standalone, they have their own Gilly sign, but they connect in the middle to a Hollister, so it allows the customer to travel through. So as we invest in the standalone, if it does really well in Ohio, we have plans to open more in the future globally.

That is a test to see how bringing all the new and redesigned store elements to life works. We have redesigned them across the globe. We have 30 store experiences in the UK, and our redesigned side by side is at the store at Westfield London in White City.

That one really brings the redesign to life in the biggest way. A lot of elements are really bringing the new branding to life. We have also redesigned our online store experience, by launching our own standalone Gilly Hicks site on 15 July.

Before we were part of the Hollister website. That redesign comes to the website. For you. World globe An icon of the world globe, indicating different international options. Get the Insider App. Click here to learn more. A leading-edge research firm focused on digital transformation.

Good Subscriber Account active since Shortcuts. Account icon An icon in the shape of a person's head and shoulders. It often indicates a user profile. Log out. US Markets Loading H M S In the news. Shoshy Ciment. We were immediately struck by the amount of open space in the room. The tall ceilings and high shelves made for a spacious environment. And the organization was beyond belief. We were pressed to find even one pair of jeans out of place in this vast display.

There was also a place to customize your own pair of jeans with different colored patches. Upstairs, the women's section was full of different options for summer. These skirts immediately got our attention with their interesting patterns and textures.