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It is mandatory to procure user consent prior to running these cookies on your website. Adblocker Detected Please, consider turning off your Adblocker so you can enjoy IndieWatch and contribute to our site's existence. We need to display ads so we can keep our gears smooth and running. The foundation was set to support growth, which followed at an electric pace.
Of the two founders, Gonzalez possessed the greater knowledge about hardware, the building blocks of Alienware's blazingly fast systems. During its first few years in business, the company benefited from important relationships that were established with leading hardware and software manufacturers.
Because of its close ties to those defining the technological vanguard of the computer industry, Alienware received favored treatment, often becoming one of the first vendors to try the latest, fastest components developed by the industry's elite manufacturers.
The company's access to state-of-the-art technology translated into exceptional systems that gamers clamored for, strengthening the company's reputation in the market with each technological advancement. The leading-edge components of Alienware's systems were on display in the company's growing roster of products offerings, which were offered in metallic colors Nova Yellow, Plasma Purple, Saucer Silver, Conspiracy Blue, Cyborg Green, and Martian Red for the first time in By , after garnering three consecutive Editor's Choice awards from PC Gamer, an average Alienware system featured a 1.
Ahead, much growth was anticipated, as the company planned to add notebooks, workstations, and servers to its product mix. The first years of the 21st century saw Alienware record explosive growth, quieting any of the remaining skeptics who questioned viability of selling high-priced products in a low-margin, commodity industry.
As orders flowed in, the company experimented with opening up other distribution channels, straying from relying exclusively on its web site for the first time. In December , the company signed a contract with the massive retail chain Best Buy Co. Under the terms of the agreement Best Buy began offering Alienware products, beginning with the Area 51 2. Demonstration systems were put on a display at a number of retailers, however, including Electronic Boutique outlets across the nation.
Innovations, market diversification, and new brands highlighted Alienware's progress as it headed toward its tenth anniversary. In , the company introduced the first notebook computer capable of running resource-demanding games. The pound Area 51m featured a 2. In , a new line of custom-built workstations debuted for professional customers, followed by the introduction of two new brands in , "ALX" and "Lightspeed. At the other end of the price scale, the Lightspeed brand offered gaming configurations for those on a budget.
Alienware ranked as one of the fastest-growing private companies in the United States by Fueled by the ever increasing sales of its gaming equipment and new streams of revenue coming from corporate and government sales, the company's growth put Gonzalez and Aguila at a crossroads on the eve of their tenth anniversary. They needed capital to expand, which meant they needed either to take Alienware public to raise the necessary funds or sell the company to a larger rival.
The founders opted for the latter in , agreeing to sell their company to the largest computer manufacturer in the world, Dell, Inc. For Dell, which had revamped its XPS line in to feature high-powered components, the acquisition of Alienware complemented its foray into the high end of the market. For Gonzalez and Aguila, the deal, which was completed for an undisclosed price, offered access to Dell's distribution system and the benefits of having a deep-pocketed parent company, all without ceding control over their company.
Internally the two mobile gaming platforms were outfitted with a 2. The Aurora and Area 51 desktops also were revamped with a sleeker design, looking like something between a bullet train and an alien pod. The ALX versions also introduced automatically adjustable top fins, which would open as the computer's internal temperature rose and give the liquid-cooling system some room to breathe.
At the time you could set up configurations as lofty as a 3. Azor explains the redesign came as an "evolution of the industrial design to where we think of aliens today in the futuristic sense. Following a big year of redesigns, Alienware introduced its smallest gaming laptop yet with the m11x. An inch gaming laptop was almost unthinkable at the time, but this teensy machine came loaded with power. As for performance, this mini-gaming platform afforded nearly 30 fps performance in Batman: Arkham Asylum and the same for Crysis with details set to medium.
While saw Alienware's smallest laptop, the PC maker introduced the massive inch Alienware m18x in Featuring an monstrous In a figurative and literally smaller note, the inch Alienware m14x also was debuted in Seven years into a long console life cycle six for the PS3 , we weren't sure whether Microsoft or Sony were ever going to introduce updated systems.
However, Alienware wasn't just going to let the year slip by, and so it introduced the X The Alienware X51 was just about the same size as the original PS3 and much smaller than other gaming PC rigs, and yet it was a full-fledged desktop machine. Four years after the big makeover, Alienware's gaming laptop fleet saw another makeover and even a new naming scheme. The Alienware 14 , 17 and 18 were all fitted with a new suit of armor consisting of an aluminum lid and magnesium alloy chassis.
The refresh also added more lighting zones including lighting strips that would wrap around the edges of the machine, a light up trackpad and a customizable backlit keyboard. Though it was first introduced as a Steam Machine, due to delays on SteamOS on Valve's part, the system actually launched as a standalone Windows 8 PC with a few extra interface flourishes to make it couch-friendly. In , the company also announced its second smallest gaming laptop with the Alienware Ditching the optical drive, the inch notebook came with a 2, x 1, touch panel display and Nvidia GTX M for graphics.
And to top it off, Alienware also introduced a Graphics Amplifier, which essentially connected a desktop-grade graphics card to its smallest gaming notebook.
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