Why ongoing marketing

Unless you have an already well developed business with a very strong online presence, digital marketing should be your 1 priority for your business. Read more about how to improve your online presence here. In fact, any business that invests in a comprehensive digital marketing strategy should certainly benefit from the careful planning and implementation by an expert.

Choosing the correct digital marketing strategy is the first step to succeeding. What about social media marketing? Do they need to set up a website and hire a web design agency? What about Facebook advertising? How about an aggressive email marketing campaign? The only way to know which internet marketing strategy would best benefit your company is to ask a professional.

Ask several. Many companies will offer free consultations and a free website analysis to help you understand what is needed. Here are a few important things to ask in regards to online marketing for your business or brand:. Your marketing strategy will depend on your business. Certain businesses in fashion, the food industry, and beauty as an example might benefit most in social media marketing and ads where there is a strong emphasis on images and photos of product. Marketing Packages FrogDog can professionalize your marketing from strategy and planning through getting it done.

Integrated Marketing Learn more about our marketing packages' integrated approach. Ongoing Marketing Every business needs to maintain a certain level marketing just to maintain market share. Request More Information If you are interested in learning more about our packages and ongoing marketing services, please fill out the form below.

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It does not store any personal data. Functional Functional. She describes some of those challenges here. Causality is the relationship between two variables whereby one variable is a direct consequence of the other.

For a scientist in a lab, identifying causality is fairly easy because the causal variable can be controlled and the consequences observed. For marketers, such control is a dream, not a reality. Identifying causality, then, can be a real challenge. Why is causality so important? This could send your sales even further downward.

Drawing the wrong conclusions about causality can lead to disastrous results. Control is an important related concept. Control, in this context, means not the degree to which you can manipulate an outcome but rather the degree to which you can separate the effects of a variable on a consequence.

For example, you have complete control over what the customer pays for the offering. You are able to manipulate that outcome. However, you have no control over seasonal effects.

Nonetheless, you can identify what those effects are and account for their influence. The first type of control is managerial control, whereby you have control over how variables in a marketing plan are implemented. You decide, for example, how many stores will carry your product. You can vary that number and have an effect on sales. The second type of control is statistical control, whereby you can remove the influence of the variable on the outcome mathematically.

For example, you have no control over seasonality. If you are selling a product for babies and more babies are born in August than any other month, then your sales will go up in September. Statistical control allows you to smooth out the seasonal variance on sales so you can then determine how much of the change in sales is due to other factors, especially those you have control over.