Perkins Products representatives sold these items door-to-door. Fruit Smack was the most popular product in the Perkins line, but its handling and shipping caused problems. The glass bottles were too heavy, too easily broken, and leaked when transported. By , Perkins had developed a method of removing the liquid from Fruit Smack so the remaining powder could be packaged in envelopes which he designed and printed himself with a new name, Kool-Ade later Kool-Aid.
The new product came in six flavors-grape, lemon-lime, cherry, orange, raspberry, and strawberry-and sold for ten cents per paper packet. At first Kool-Aid was sold to wholesale grocery and candy stores. In Kool-Aid was placed with food brokers for distribution to stores all over the country, and by it was beginning to be made and distributed overseas.
During the Depression the price of Kool-Aid was cut from ten cents to five cents per packet, and it became by far the most successful of the Perkins products. Although economic times were hard, Kool-Aid was still a luxury most could afford. Kraft Foods, Inc. Heinz Company merged with Kraft Foods, Inc.
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We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience. The original powder form was made to reduce high shipping costs of a popular drink named Fruit Smack that Perkins has previously enjoyed or created.
The small town of Hastings, Nebraska has always been proud of being the roots of this invention from Edwin Perkins.
Production was later sold to General Foods and since that time has come under the influence of Kraft Heinz. Kool-Aid was originally owned by Edwin Perkins when he created the powdered drink mix in In , he moved the operation to Chicago, Illinois.
Perkins sold Kool-Aid to General Foods in There is a partnership between Kraft Heinz and Soda Stream to have Kool-Aid flavors available for the in home soda stream machine that allows you to make soda at home.
Kool-Aid has always had a trademark pitcher that is the official mascot of the brand. The Kool-Aid man has been a popular face of Kool-Aid since he was introduced in the s. The Kool-Aid man was not introduced until General Foods acquired the company but he has been a popular part of the company since that time. You will see the Kool-Aid man on packaging as well as advertisements like commercials and ads that play for Kool-Aid.
He has remained a mascot with only a few minor changes to his character over the years. He has been used for ads of all kinds and is often sported on packaging as well. Interestingly, it appears that advertisement has become more focused towards the Latino community, as larger percentage of their supporters are Hispanic. The Kool-Aid man found his biggest change in Rather than just a large pitcher, it became a pitcher with a body, including arms and legs almost like a human.
Kool-Aid originally was available in 6 primary flavors. Those flavors are still a part of the line and still available today. Since that time, they have added a ton of other flavors and several other lines. They also have a sugar-free flavor line as well. Of course, we know that when you visit your local grocery store, you will find a whole section of flavors.
Again, some flavors have come in and out over the years and some are available in only certain items. There may be other flavors out there and keep in mind that some of these flavors are potentially past flavors that you can no longer find in the store.
However, this gives you a good idea of the number of flavors they have had.
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